US12039568B2View granted patent ↗

Granted United States Patent · US12039568B2

United States Deployment Analysis

Purpose of United States Deployment Analysis

This analysis examines publicly disclosed Woosmap deployments and integration architectures for evidence of combined functionality corresponding with the limitations of the granted claims of US12039568B2.

The independent-claim analysis identifies multiple areas of technical correspondence within Woosmap’s publicly disclosed technology. This section examines whether publicly disclosed customer deployments and integration architectures provide additional evidence concerning the combined operation of those functions.

Particular attention is given to implementations capable of connecting location and historical user context with customer information, targeting logic, temporal conditions and automated consumer communications.

U.S. deployment evidence — not yet established

01 — Claim-element gap analysis

Claim elements requiring deployment-level corroboration

The granted claims are directed to a combination of elements. This section sets out that combined architecture, the elements the Woosmap public record presently evidences, and the elements requiring deployment-level corroboration.

The combined architecture

  1. 01Retailer / business
  2. 02Consumer device
  3. 03Previously collected user information
  4. 04Relevance / matching
  5. 05Retailer targeting criteria
  6. 06Retailer-associated location
  7. 07Geographic condition
  8. 08Temporal condition
  9. 09Automatic communication logic
  10. 10Relevant consumer notification

Already strongly evidenced from Woosmap

  • Consumer-device location monitoring
  • Store / POI geofencing
  • Entry and exit detection
  • Historical visits
  • Recurrent locations
  • Zones of Interest
  • Geographic clustering
  • Temporal clustering
  • ETA processing
  • Time-based / isochrone geofences
  • Automatic software events
  • Contextual notification capability

Elements where deployment evidence could strengthen the mapping

  • Relevance / matching using previously collected user information
  • Retailer-controlled consumer selection
  • Demographic or user-property criteria
  • Purchase information
  • Search information
  • Customer segmentation
  • Campaign / journey logic
  • Precise time and location notification gating
  • Communication enablement and disablement
  • Complete operation within one deployed architecture

Evidence-strength system used throughout

DIRECT PUBLIC EVIDENCE
Official technical documentation or a named customer disclosure directly establishes the function.
STRONG PUBLIC INDICATION
Multiple authoritative public disclosures strongly support the conclusion.
INTEGRATION CAPABILITY
The functionality is publicly documented as available through an integration, but specific customer use is not established.
DEPLOYMENT DEPENDENT
Specific implementation evidence is required before the position can be taken further.
NOT YET ESTABLISHED
No sufficient public evidence has been identified.

United States status categories

CONFIRMED U.S. DEPLOYMENT
A reliable public source establishes that the relevant implementation is deployed or used in the United States.
GLOBAL / NON-U.S. DEPLOYMENT
The implementation is publicly established, but the disclosed market is outside the United States.
TECHNICAL INTEGRATION AVAILABLE FOR U.S. DEPLOYMENT
The capability is publicly documented and available to any implementer; no specific United States customer use is established.
U.S. STATUS NOT YET ESTABLISHED
No public source examined addresses whether the implementation operates in the United States.

NO SUFFICIENT PUBLIC U.S. DEPLOYMENT EVIDENCE IDENTIFIED AT THIS STAGE

Capability, integration, deployment and United States evidence are distinct

PRODUCT CAPABILITY

What Woosmap states its technology can do.

Extensively established across the Claim 1, Claim 10 and Claim 19 review environments.

INTEGRATION CAPABILITY

What Woosmap states can be connected to another platform.

Established by four official integration guides: Salesforce Marketing Cloud, Braze, Batch and Airship.

DEPLOYMENT EVIDENCE

What a publicly identified customer is reported to actually use.

Established for several named customers, most substantially the Phoenix Nhance loyalty application.

U.S. DEPLOYMENT EVIDENCE

What is publicly established as occurring in the United States.

NO SUFFICIENT PUBLIC U.S. DEPLOYMENT EVIDENCE IDENTIFIED AT THIS STAGE

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